Venue & Beverage Marketing at Moon Dog Craft Brewery
Social media management & marketing.
In 2025 I joined the brilliant minds at Moon Dog Craft Brewery - with a focus on marketing their 5 epic venues, and continuing to promote their beer & Fizzer seltzer range.
Highlights: Wild West’s First Birthday, content for their partnership with Fantastic Four, bringing back fan favourites Cake Hole and Splice. Focus on leveraging weekly specials, assisting the venue and operations teams, running influencer management and ultimately contributing to boosts in sales.
Focusing on heroing brand personality through video content.
Moon Dog Wild West
One of Melbourne’s busiest venues, Moon Dog Wild West is a three-storey destination venue, hosting birthdays, bucks and hens parties, and milestone events. Featuring a mechanical bull, arcade games, pool tables, and multiple bars, the focus for this year has been maintaining momentum by celebrating what makes the venue unique and keep word of mouth strong.
New Summer Menu Launch
I photograph and create content for new menu launches to keep our social channels fresh - showcasing the creativity of our chefs and celebrating the food at the heart of our venue.
Social Media Management
I bring our online presence to life - scheduling content, collaborating on promotional shoots, coordinating UGC and influencer partnerships, and overseeing our TikTok team. This piece of the puzzle is my pride and joy, I love working with the team to showcase the fun that happens every night in the Wild West. I also manage day-to-day engagement, from answering messages to resolving customer feedback.
Marketing Assistance
I coordinate marketing efforts - including paid advertising, event promotion, and internal campaigns. From conducting market research, to sending press releases and liaising with external partners like music agents and trivia hosts.
Moon Dog World
Moon Dog World is the home of Moon Dog Brewing’s craft beer, 70+ taps, the first venue opened after OG and the home of the current brewery. A huge focus for 2025 was running ‘Family Days’ - family-friendly events which saw the venue become the go-to place for parents and children wanting a fun day out on Sundays.
New Summer Menu Launch
Photographing new menu items + for social media and ordering platform. Filming content. Photo: would love a table setting. Maybe create my shot list ahead of time??
Social Media Management
Scheduling content, managing influencers, community management (answering messages/comments, complaint resolution). Results:
Marketing Assistance
Market research, paid advertising, coordinating design work needed for events and internal promotions, liaising with external groups (trivia host partners), organising decorations for events, managing local sports club sponsorships. Results:
Feedback from customers: 'Thanks so much Greta, I can't wait to return and experience Moon Dog on another occasion.'
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'I can't tell you how much this has put a smile on my face'
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Feedback from customers: 'Thanks so much Greta, I can't wait to return and experience Moon Dog on another occasion.' ᐧ 'I can't tell you how much this has put a smile on my face' ᐧ
Moon Dog Doglands & The Jungle Room
Moon Dog Doglands is a [describe the bar] opposite Gate 7 at Marvel Stadium, in Docklands. Doglands is open for every event at Marvel Stadium - every AFL game day, concerts and epic events. The Jungle Room at Doglands is the restaurant connected to the venue, offering an elevated menu every day of the week, catering towards Docklands locals and (people who work in the area).
New Summer Menu Launch
Photographing new menu items + for social media and ordering platform.
Social Media Management
Scheduling content.
Marketing Assistance
Paid advertising, coordinating design work needed for events and internal promotions. Results:
Moon Dog Brewing
While my focus for the year was predominantly on the venue-side, of course there were times where I was tasked with capturing product releases and special events. These required some photography and video content - but were purely for raising initial awareness (to announce each launch) and rather hands-off.
