Venue & Beverage Marketing at Moon Dog Craft Brewery

In 2025, I joined the team at Moon Dog Craft Brewery - marketing their 4 epic venues, and promoting their craft beer & Fizzer seltzer range.

Highlights:

  • Re-releasing fan-favourite craft beers: such as Splice Of Heaven Pine Lime Ice Cream IPA and Timothy-Tamothy Chocolate Biscuit Milk Stout.

  • Promoting exciting events like Wild West’s First Birthday, Sunday Family Days and pre-drinks & dining sessions on Marvel Stadium event days at Moon Dog Doglands.

  • Partnership with Disney for their launch of The Fantastic Four: First Steps (2025)

  • Focus on leveraging weekly specials, assisting the venue and operations teams, and ultimately contributing to sales.

Moon Dog Wild West

VENUE MARKETING.

One of Melbourne’s busiest venues; Moon Dog Wild West is a three-storey destination venue, attracting celebrations such as birthdays, bucks and hens parties, corporate events and more. It’s fitted with a mechanical bull, arcade games, pool tables, and multiple bars. The focus for this year has been maintaining momentum by celebrating what makes the venue unique, and getting people through the doors at our weekly events.

Marketing Coordination

  • 8 sold-out events throughout the year

  • PR coverage for Moon Dog Wild West’s First Birthday, which contributed to high attendance on the night

  • 12M views total across the year (IG + FB)

  • 27K engagements across the year (IG + FB)

  • Refined visual identity and content focus to better represent the venue as ‘the place to be on a night out’

Social Media Management

  • Content creation

    Scheduling content

    Paid advertising

    Coordinating UGC & influencer partnerships

    Community management (responding to messages, assisting in bookings, resolving customer feedback)

Photography For New Menu Launches

Photographing and creating content for new menu launches to keep our social channels fresh and raise awareness around seasonal menu updates.

  • Coordinating shoots & talent

    Shooting upwards of 30+ dishes per shoot. and delivering a mix of product and lifestyle images to use across digital channels and QR code ordering

Moon Dog World

VENUE MARKETING.

Moon Dog World is the home of Moon Dog Craft Brewery’s fan-favourite beers, and the home of the current brewery. A huge focus for 2025 was running ‘Sunday Family Days’ - family-friendly Sundays with rotating kids activities, which saw the venue become the go-to place for young families looking for a fun day out.

Marketing & Sponsorships Coordination

  • 9 sold-out events throughout the year

  • Approx. 5 major and 75 minor sponsorships coordinated over the year, building strong relationships with local schools, sporting clubs and local businesses

  • Email marketing

    Event promo

    Print materials

    Managing digital channels

Influencer Management

  • 7 impactful influencer visits coordinated, contributing to a total of 260K views, 8K engagements and an increase of 4x bookings on peak Sunday ‘Family Day’

  • Influencer collabs (predominantly focused on promoting our Sunday Family Days)

Photography for New Menu Launches

I also photograph and create content for seasonal menu launches, ensuring our social channels stay fresh while showcasing offerings that resonate with our customers.

  • Coordinating shoots & talent

    Shooting upwards of 30+ dishes per shoot. and delivering a mix of product and lifestyle images to use across digital channels and QR code ordering

Feedback from customers: 'Thanks so much Greta, I can't wait to return and experience Moon Dog on another occasion.'

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'I can't tell you how much this has put a smile on my face'

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Feedback from customers: 'Thanks so much Greta, I can't wait to return and experience Moon Dog on another occasion.' ᐧ 'I can't tell you how much this has put a smile on my face' ᐧ

Moon Dog Beach Club

VENUE MARKETING

Moon Dog Beach Club boasts a tropical escape in the heart of Frankston. A sprawling multi-bar venue with palm trees, a balcony beer garden and Bali-style beach cabanas, it’s designed for laidback catch-ups to high-energy celebrations. The focus has been on capturing that holiday atmosphere year-round — creating a go-to spot for social occasions, group bookings, and summer-style sessions.

Marketing Coordination

  • 4 sold-out events throughout the year

  • An increase in 38% followers on IG and 106% increase in followers on FB

  • Paid advertising

    Email marketing

    Event promo

Photography for New Menu Launches

I also photograph each seasonal, beach-inspired menu launch — keeping our social channels fresh while showcasing each delightful dish.

  • Coordinating shoots & talent

    Shooting upwards of 30+ dishes per shoot. and delivering a mix of product and lifestyle images to use across digital channels and QR code ordering

Moon Dog Doglands & The Jungle Room

VENUE MARKETING

MMoon Dog Doglands is a bustling bar and event hub located opposite Gate 7 at Marvel Stadium in Docklands. Open for every AFL game, concert, and major event, it’s the ultimate pre- and post-game destination. The Jungle Room restaurant, connected to the venue, serves an elevated menu every day of the week, catering to both Docklands locals and professionals working in the area.

General Marketing Assistance

I provide general marketing support for Doglands and The Jungle Room, including paid advertising, event promotion, community management, and photographing new menu launches to highlight seasonal offerings and bring life to each venue’s online presence.

Moon Dog Brewing

BEVERAGE MARKETING.

While my primary focus this year was on venue marketing, I also supported the brewery side by capturing product releases through photography and video. These campaigns were designed to generate short & quick awareness for each launch, providing fast little updates for our followers.

Fruity Sour Passion Fruit Orange Guava Sour Ale - Launch (October 2025)

Roadie Draught Longnecks - Launch (November 2025)

Splice Of Heaven Pine Lime Ice Cream IPA - Rerelease (September 2025)

The Fantastic Four: First Steps custom beers for Disney (July 2025)

Double Dare Ya West Coast IIPA - Launch (December 2025)

Double Dare Ya West Coast IIPA - Launch (March 2026)

Cake Hole Black Forest Stout - Rerelease (May 2025)

Mandarin Burst - New to Fizzer Mixed 10 Pack (June 2025)